Types Of Business Card And What Are They?

The rapid development of technology and social media has changed the way we communicate. The internet has become more popular among all business sectors with different business metrics. However, face-to-face meetings and networking events remain disconnected to manage many business relationships. In this context, business cards are an important subject of marketing collateral. There are many types of business cards so it is difficult to determine which card is chosen for your business. So in this article we will introduce you to the most widely used types of business cards and their features. Let's start!

1. Standard business card

Business cards must represent your trademark and provide contact information. Regardless of whether you are a beginner or a company that has many subsidiaries on various continents, your business needs a standard business card. Identify your business on a small piece of paper and is the first thing you need to submit or attach to potential customers.

As a standard card, all details are standardized:

Size: Although business card sizes may vary slightly depending on the region, 3.5 x 2 inches is widely accepted in various countries.
Shape: rectangles are the best and most widely used. Other forms, such as the shape of a box, round, or stamped, are not traditional because they find it difficult to sit and carry a card holder.
Color: white or beige on one side, and the company's main color on the other
Printing / Finishing / Paper: Without Coating, Embossed
With a standard type of card it is likely not to be wrong, because it is very effective for all types of business meetings. So, if you don't have time to work with business card makers or play with different complicated designs, start with standard designs. This is a safe option for almost everyone.

2. Premium business cards

As the name implies, this type of business card can show potential business customers a different look. Depending on your budget, the premium level can be adjusted according to various designs, materials and more. Here are the main factors for premium business cards:

Size: 3.5 x 2 inches doesn't have to be the only way. Snip will cut you from the crowd and impress the recipient.
Shape: The size and shape go hand in hand. If you have a funky size, this also means that the shape of your card may be out of the box. Square, round or even unique shapes that reflect the nature of your business can be a good choice
Color: Business cards represent your brand. Therefore, Premium Cards cannot be white or beige. It can be designed to match the color of your brand.
Print / Emboss / Paper: Matte or high-gloss.
If you want a premium business card, paper quality is the first thing you look for. High quality paper will make your card look clean and modern. The different color palette becomes bright and fresh when printed on smooth paper.

3. Matte business cards

This is the right choice for business owners who don't need innovative designs, but who insist on looking for their cards professionally. Details depend on the requirements of various companies, but below:

Size: 3.5 x 2 inches is preferred because this card stands out with its paper material, a funky size doesn't really matter.
Shape: the same size, shape is not a determining factor in professional matte cards. Whatever form you choose, it must fit your brand.
Paper / printed material: feel satin or silk, your card speaks for itself. This is intended for those who want the best, and because it clearly shows the quality of your business and service.

4. Shiny business card

This is a perfect choice for those who like fashion, design, beauty, hospitality, cosmetics or those who want to use images on their cards. However, this does not mean that this type of card is not suitable for other businesses. As long as you want to stand out from your competition, consider a shiny business card.

This gives your brand a beautiful, bright and beautiful look. This is possible because it actually makes your photos or other data on your card appear. This enhances the design colors for your business card, thus exposing the most important elements of your card.

Another advantage of a glossy business card is its durability. So, if you want to keep your card longer with the card holder for your customers, choose this type of card. However, reading text can be a weakness, because a good business card is very good. However, when designing, it is very important to choose the right font and ensure that it can be read even in small sizes.

5. Embossed business card

This type of card provides high level of professionalism and excellence. Not only does your card embossing provide an interesting effect, it also creates a cool look. This adds value and weight to your card. This allows you to highlight your most important design elements.

Choosing and engraving business cards is a wise choice to stand out from the crowd because it looks very different from other cards. In this digital age, where almost anything can be done digitally, the experience of paper touch arises can be a unique point of your card. This gives the recipient an unforgettable physical experience, and therefore your business can be called easily when they need your goods and services.

With this complex type of card, you must be well-designed to get the right artwork to print. Business card templates can be a good way to get started before moving on to other stages of the design process.